According to E. B. Tylor, in the opening
lines of his book Primitive Cultures (1871):
“Culture is that complex whole which includes
knowledge, belief, art, morals, law, customs and other capabilities and habits
acquired by man as a member of society”. (Page 4).
According to Raymond Williams, in his
book Moving from High Culture to Ordinary
Culture (1958):
"Culture is ordinary: that is the first
fact. Every human society has its own shape, its own purposes, its own
meanings. Every human society expresses these, in institutions, and in arts and
learning. … The growing society is there, yet it is also made and remade in
every individual mind. The making of a mind is, first, the slow learning of
shapes, purposes, and meanings, so that work, observation and communication are
possible. Then, second, but equal in importance, is the testing of these in
experience, the making of new observations, comparisons, and meanings. A
culture has two aspects: the known meanings and directions, which its members
are trained to; the new observations and meanings, which are offered and
tested. These are the ordinary processes of human societies and human minds,
and we see through them the nature of a culture: that it is always both
traditional and creative; that it is both the most ordinary common meanings and
the finest individual meanings. We use the word culture in these two senses: to
mean a whole way of life--the common meanings; to mean the arts and
learning--the special processes of discovery and creative effort. Some writers
reserve the word for one or other of these senses; I insist on both, and on the
significance of their conjunction. The questions I ask about our culture are
questions about deep personal meanings. Culture is ordinary, in every society
and in every mind."
I agree with those
statements. Culture is ordinary; it means that culture indicates a
characteristic of an area, country, or a specific place. Culture usually only
exist in an area and not found in other areas. Culture is ordinary in human
society and human minds. It means culture is not made intentionally, but
rather arises because a social life and human thought. Knowledge, belief, art,
morals, law, customs in a society are indicates characteristic of culture.
So,
in my opinion. Culture is a society that has a characteristic in knowledge,
belief, art, moral, customs or law that can show the uniqueness of that place.
A habit can be said to be a culture if done repeatedly from the past to the
present until the future. If a habit doesn’t happen until future, that means it
is not a culture but only trend.
According to David Bell, in
his book Moving Cyberculture and Theorists (2007):
“Cyberculture
is a way of thinking about how people and digital technologies interact, how we
live together”
In this globalization era, internet
users in Indonesia were increasing. It can be seen from a social network
Facebook and Twitter. According to AntaraNews.com (2012), Indonesia is the
third of the world that have the most Facebook users. Indonesia also in fifth
that have the most twitter users, with 19.5 million users. No less than
facebook and twitter, Indonesia has a website. It is a largest online forum in
Indonesia.
That online forum named KASKUS. KASKUS
provides a variety of unique articles in a variety of fields. KASKUS is used as
a place where people discuss, search for
information, knowledge, join the new community, and also sale and purchase of
all types of goods and services with the best price. KASKUS divided into two
types of forum. The first is forum and the second is trading forum. Forum is
the place to discuss everything. Trading forum is a place for sale and purchase
of all kinds of products.
Forums on KASKUS can contain thousands
of articles. And every article
created by members can be made in a thread. Thread
is a post that contains the information. The information can be news or
trading. People who make a thread called TS. A thread can be commented by another
KASKUS users until 1000 comments.
 |
| New Version of KASKUS |
Since
2009, KASKUS become an important performer in the online realm of Indonesia.
KASKUS received many awards including "The Best Innovation in
Marketing" and "The Best Market Driving Company" by Marketing
Magazine, and "The Greatest Brand of the Decade" (2009-2010) by Mark
Plus Inc. KASKUS ranks the first in the category of community sites, and the number
1 local site in Indonesia.
In 2012 KASKUS also launched a new version
2.0 that occurred KASKUS improvement on the display, navigation, search
feature, service Forum as well as adding a server to accommodate the needs of
members KASKUS which has reached more than 4.5 million members.
On KASKUS also created slank and lingo which eventually became the
culture of Internet users in Indonesia. Such as “Juragan” or “Agan” is calls between the members of KASKUS.
“Dejavu” means repost. “Maho” means “Homo”. “Pertamax” means the first person
who replies to a thread. “sundul” means lift a thread to the forefront, to be
viewed and replied. “TKP” is link in KASKUS. For more complete slank and lingo
on KASKUS, please check at http://support.kaskus.co.id/kamus-kaskus/kamus_kaskus.html
There are levels of rank at KASKUS. Newbie means new member, the lowest
rank in KASKUS, with a number of post 0-99. Kaskuser is rank a notch above
Newbie, with the number of posts 100-499. Activist KASKUS is rank a notch above
Kaskuser, with the number of posts 500-749. KASKUS Holic is rank a notch above Activist
KASKUS, with the number of posts 750-999.KASKUS Addict is rank a notch above
KASKUS Holic, the number of post 1000-3999. KASKUS Maniac is rank a notch above
KASKUS Addict, with a number of post 4000-9999. KASKUS Geek is rank a notch above KASKUS Maniac, with the
number of posts 10000-24999. KASKUS Freak is rank a notch above KASKUS Geek,
with the number of posts 25000-49999. Made in KASKUS is KASKUS highest rank, with a post count of
50,000 or more.
On KASKUS, There are an Account that has Good Reputation Point (GRP) also
known as “cendol” and Bad Reputation Point (BRP) also known as
“Brick”. So, if an account marked with a small red box under the user ID, it
means that he/she has a bad reputation. If an account marked with a small green
box under the user ID, it means that he/she has a good reputation (trusted).
According
to Chris Baker theory, KASKUS is including in popular culture because nowadays,
people in Indonesia likes to debate, exchange ideas, give opinions through
KASKUS. Also there is a forum which can do trading and find cheap and good
quality stuff. To doing all of those, people need internet. That’s why KASKUS is
including cyberculture, because people and technologies interact.
KASKUS
in Indonesia provides a unique article that has not previously been publicized.
So that users can get useful information and the most update news. Like another
social network, KASKUS users also can be acquainted with another member. The
majority of members in KASKUS are Indonesia, who strongly supports the progress
of Indonesia. Also members of KASKUS don’t like SARA. There is a forum to
trading, which we can buy or sale (trading) things. Buyer doesn’t have to go
out to buy something because it’s online shopping. Also in trading forum,
member can negotiate with the seller.
But
there are negative impacts on KASKUS. In
trading forum, there are some member who fraud to buyers. Also in forum, there
are posts/threads were deceptive and not trusted (HOAX). There are also members
who share a pornography video or link.
With
the current technological developments, as well as the increasing of Internet
users in Indonesia, KASKUS change the way we communicate, think, and how to
sell and buy. We can communicate with using the internet, using KASKUS to give
an opinion, and can sell and buy in trading forum. KASKUS can also spread the
culture of Indonesia with a thread/post from members of KASKUS.
References
Bell,
D. (2007). Cyberculture and Theorists. New York: Routledge.
Kaskus Networks. (n.d.). Kamus Besar Bahasa KASKUS.
Retrieved April 05, 2013, from KASKUS - The Largest Indonesian Comunity: http://support.kaskus.co.id/kamus-kaskus/kamus_kaskus.html
Kaskus Networks. (n.d.). Sekilas Tentang Kaskus.
Retrieved April 05, 2013, from KASKUS - The Largest Indonesian Comunity:
http://support.kaskus.co.id/about/about_kaskus.html
Supratiwi, F. (2012, June 21). Pengguna Facebook di
Indonesia tertinggi ketiga dunia. Retrieved April 02, 2013, from
AntaraNews:
http://www.antaranews.com/berita/317451/pengguna-facebook-di-indonesia-tertinggi-ketiga-dunia
Taylor, E. B. (1871). Primitive Culture.
Wiliams, R. (1958). Moving from High Culture to Ordinary
Culture. N. McKenzie: Convictions.
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